Role: art director | agency: w+K
Pokémon HAPPY MEAL
Pokémon and McDonald's: two brands engrained deep inside my millennial heart. Part of my inner child was healed when we made the Times Square OOH + social pieces that were used to announce and amp up excitement for the Pokémon Happy Meal. 
The billboard is a nod to the “Guess That Pokémon” motif from the 90's cartoon we all grew up watching <3
OUR UNBOXING VIDEO GOT 126K ORGANIC PLAYS AND 400 COMMENTS
WE DESIGNED ALL KINDS OF CORE-MEMORY-TRIGGERING EXECUTIONS FOR THIS BRIEF.
