Role: art director | agency: w+K
Lego x fortnite
When Lego x Fortnite made a new game together, it was icon to icon - so we created a social campaign in the style of the ~iconic~ classic Lego "How To" manuals. We designed them to show off the irreverent humor and new world within in the game - and used the assets to populate all of their social channels, amping up engagement the week of launch.
CREATIVE TEAM: Stu Rubin, Aimee Perrin, Nechama MuchnikCD: Matt Mulvey, Gerard Caputo

