Role: art director | agency: w+K

MCDONALDs: HAPPY MEAL

Part of my inner child was healed working on the Pokèmon Happy Meal, the TMNT x Hello Kitty Happy Meal, & the Tiny Tan Happy Meal - some of the first pieces of Happy Meal business to be produced by W+K. WARNING: cuteness overload :3

Our TMNT x HK announce POST OUT-PERFORMED all the other MCD POSTS’ ENGAGEMENT STATS DURING LAUNCH.

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OUR POKèMON BILLBOARD CONCEPT FEATURED A MODERN TAKE ON the “Guess That Pokémon” motif from the 90's cartoon we all grew up watching <3

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OUR UNBOXING VIDEO GOT 126K ORGANIC PLAYS AND 400 COMMENTS :3

WE DESIGNED ALL KINDS OF CORE-MEMORY-TRIGGERING EXECUTIONS FOR THE POKèMON HAPPY MEAL.

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CW: Nell Stevens, Jenny Vu, Nechama Muchnik
CD: Lauren Acampora, Sean Johnson
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