Role: art director | agency: w+K

Kraft Mayoverse

Ever dreamt of swimming in mayo? Building a 20-ft mayo fantasy sandwhich? Hosing down a room with a mayo hose? (......just us?) We asked real mayo freaks online to tell us their mayo fantasies, and then we brought them to life (sorta) in the Mayoverse - a virtual AR experience made for the mayo freaks, by the mayo freaks.
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We were flooded with over 3,000 organic mayo fantasy submissions across Reddit + IG.

We selected a lucky few to bring to life in the Mayoverse for all to enjoy!*

(*or scream in terror at)

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And then there’s what WE ALMOST made…

Hopes were high for this to be a super-meta-Chronically-Online version of The Mayoverse, but as we know all is fair in love and mayo... but just imagine the velvety smooth wonders that could have been 👀
CW: Funmi Adejobi
CD: Christine Santora, Will Binder
Press: Ad Age, The Dieline
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