Role: art director | agency: w+K

Kraft Mayoverse

Ever dreamt of swimming in mayo? Building a 20-ft mayo fantasy sandwhich? Hosing down a room with a mayo hose? (......just us?) We asked real mayo freaks online to tell us their mayo fantasies, and then we brought them to life (sorta) in the Mayoverse - a virtual AR experience made for the mayo freaks, by the mayo freaks.
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We were flooded with over 3,000 organic mayo fantasy submissions across Reddit + IG.

We selected a lucky few to bring to life in the Mayoverse for all to enjoy!*

(*or scream in terror at)

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And then there’s what WE ALMOST made…

I pushed really hard to make this super meta, Chronically Online version of The Mayoverse happen, but as we know in advertising, all is fair in love and mayo... but oh, what could have been 👀
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