Role: art director | agency: w+K

Kraft Mayoverse

Ever dreamt of swimming in mayo? Building a 20-ft mayo fantasy sandwhich? Hosing down a room with a mayo hose? (......just us?) We asked real mayo freaks online to tell us their mayo fantasies, and then we brought them to life (sorta) in the Mayoverse - a virtual AR experience made for the mayo freaks, by the mayo freaks.
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We were flooded with over 3,000 organic mayo fantasy submissions across Reddit + IG.

We selected a lucky few to bring to life in the Mayoverse for all to enjoy!*

(*or scream in terror at)

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And then there’s what WE ALMOST made…

Hopes were high for this to be a super meta, Chronically Online version of The Mayoverse, but as we know in advertising, all is fair in love and mayo... but just imagine the velvety smooth wonders that could have been 👀
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