ROLE: FREELANCE CREATIVE DIRECTOR | IN-HOUSE: OPENAI

CHATGPT

What if we kissed at the intersection of human culture and technology ? 🥺👉👈 This campaign for ChatGPT aired across digital OOH and paid social platforms, highlighting real use cases and transforming them into living portraits that capture everyday humans using ChatGPT for, well... everyday things. I started this freelance contract on a high note and flew to LA to help divide and conquer these edits. These assets were shot + edited across SF, LA and NY (and a farm in the midwest somewhere) as a continuation of the very first brand campaign ever ran for ChatGPT.