ROLE: ART DIRECTOR | AGENCY: W+K

HEINZ: BASED ON TRUE EVENTS

We noticed that Heinz products have some very interesting fan behaviors behind them. Kids freaking out over getting Mayochup for their birthday? Weird, but true. People baking mustard... cakes...? Also weird and true. So we turned these stories into social films for Mustard + Mayochup, made to live across IG + Tik Tok.