Kraft Mayoverse

Ever dreamt of swimming in mayo? Building a 20-ft mayo fantasy sandwhich? Hosing down a room with a mayo hose? (......just us?) We asked real mayo freaks online to tell us their mayo fantasies, and then we brought them to life (sorta) in the Mayoverse - a virtual AR experience made for the mayo freaks, by the mayo freaks.

We asked mayo freaks for their wildest mayo fantasies, and got flooded with over 3,000 organic comments + submissions across Reddit & IG. We selected a lucky few to make a virtual reality in the Mayoverse for all to enjoy (or scream in terror at).

Agency: W+K

Role: Art Director

GCD: Christine Santora + Will Binder

CW: Funmi Adejobi

Press: Ad Age, Ad Week, The Dieline

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