LEGO x Fortnite

When Lego and Fortnite teamed up to release a new game, they needed a fun way to announce that showcased the personality of both brands. So we created a series of animated assets in the style of classic Lego instructional "How To" manuals that showed off the world and humor within the game experience, and got fanbases stoked for the big launch.

Our assets were used to populate LEGO x FN social channels the week of the launch. We also printed a limited run of posters and sent them out to gaming influencers in an exclusive PR kit, to get people talking about the launch online.

Agency: W+K

Role: Art Director

GCD: Gerard Caputo + Matt Mulvey

ACD: Aimee Perrin + Stu Rubin

CW: Nechama Muchnik

Artist: Jimmy Simpson

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