Millennials perceive Budweiser as "dad's beer". But why should that be a bad thing?
For too long Dads have been labeled as outdated, lame, and out of touch –– 
but there's a new generation of Dads taking over Dad-dom, and they're pretty dang cool.
Budweiser is launching a line of Gender Reveal cans and bottles that allow you to celebrate your Little Bud without burning down any national forests –– and re-vamping Dad swag while they're at it. 
Dads & Gender Reveals are getting a makeover and reclaiming their cool –– 
with the Big Bud Little Bud campaign. 
Back to Top